Hello fellow "Hardcore" fishing fanatics and welcome to HotFish. We are a Florida corporation, headquartered in sunny Miami, Florida. Hotfish was brought to life on an old water stained yellow note pad in Key Largo, Florida in 1999, over looking Blackwater Sound, sipping on a cold one.

It all started with the question "What If?"...What if we take the fishing apparel industry to a whole new level with "True" Hardcore Fishing Apparel that had attitude literally dripping off the sleeves of every piece of apparel & accessory we manufactured. All the notes on that old yellow notepad finally gelled into a business plan and then the fun and hard work began.

First item up...to design the killer hardcore graphics needed to separate the HotFish line from all the other so called originals on the market today. Well, after a lengthy design process and a few spirited debates, we narrowed down the design layouts until we found the hardcore look we had in mind from those original notes...fish with some serious attitude and plenty of it.

Next...we made sure that fisherman from Alaska to Key West and beyond had access to their favorite fish designs...now totalling over 55 designs. From Freshwater to Saltwater to the Great Lakes...we have you covered.

Finally...we decided to throw one of the Worlds Hottest Bikini Contest at a fishing tournament...and bam...The Miss HotFish Bikini Contest was born and is still running strong today. Only pictures do this justice...check them out on the HotFish website to see what we mean.

We appreciate you checking out the HotFish lineup and are always open to your suggestions, ideas, comments, etc. As always, we will continue to bring you...the hardcore fisherman, the best in original hardcore fishing apparel and accessories.

Tight Lines